How little we know about where and how we get our clothes is scary. We don’t know enough about the impact our clothing has on people and the planet. Maybe if we knew then we’d ALL make a change.
I had no idea how dreadful the effects can be on the environment after buying just one item of clothing. Now that I know I want to make a change to my shopping habits, and I’m hoping that you will too. Below I have wrote about the environmental and moral effects which take place today.
If you don’t know, Fast fashion is the approach to the design, creation, and marketing of clothing fashions that emphasises making fashion trends quickly and cheaply available to consumers. (https://www.merriam-webster.com/dictionary/fast%20fashion)
Jeans- Approximately 7,000 litres of water are needed to produce one pair of jeans (the amount of water an individual drinks in 5-6 years)
One pair of jeans ??? Before I moved I had about 7/8 pairs of jeans (half of them which I never wore and are still hanging in my wardrobe now) Now, I have 3 maybe 4 pairs of jeans. That’s all I need. It’s all about cutting down, and thinking before you buy. If we all made a small change it could have a huge effect on our environment and humanity. The amount of poverty still present in our society today is unbelievable. And factories use up to 7,000 litres of water for one pair of jeans? I wish that wasn’t true.
“Beading and sequins are an indication of child labour”
I read this online and my heart broke. Who knew this? I certainly did not. Maybe if we all knew this we’d think before buying beaded and sequin tops/ dresses? I’m not saying never buy any item of clothing with beads or sequins on! However, maybe just think and do your research on the brand before making that purchase. 
“Compared to 16 years ago (2002), the average person buys 60% more clothing and keeps them for half as long”
Can we really afford to keep throwing away our clothes? How much more can our planet and the people who live near these landfills take. 
“Clothes made from polyester can take up to 200 years to break down”
T-shirt material is usually made from a blend of polyester and cotton. Maybe two of the most damaging garment materials of all.I’m sure we have all bought a cheap, cute T-shirt for the sake of buying it? Then maybe it gets old, stained or the seams come apart, then we throw it away right? Because no one will want it now. And that t–shirt could sit on our land, near peoples’ homes for up to 200 years. 
“fake fur is not biodegradable. According to The Daily Mail, faux-fur garments typically end up in a landfill and “just like petroleum-based plastic bags, can take up to 1,000 years to decompose.”
And I just wrote about all of my faux-fur jackets which I love..maybe I’ll think before buying 5 of the same types of jackets now that I know the impact they have on the environment.
“Textile dyeing is the second largest polluter of clean water globally”
This is polluting clean water which families and young children have to drink from. On the BBC documentary you can see the effects this polluted water has on families living where their only water supply is the water being polluted by textile dyeing. It’s truly shocking to see the conditions of their water which once was clean.
“Fast fashion brands put out new collections every week or month to make it seem like your wardrobe is all off trend. This is the reason you sit and stare at your full wardrobe thinking you have nothing to wear” Who can relate? Because I definitely can.

It honestly upsets me because I truly believe that if these environmental effects were taking place in the UK or at least in Europe then we’d all want to change the way we shop. Just because we don’t see the environmental effects going on around us doesn’t mean that they aren’t taking place. I cannot justify how unfair it is on the people who take part in slave labour so that we can wear our “on trend” garments.
I am definitely NOT telling anyone what they can and can’t buy, I am certainly not going to lie and say I will never buy anything from Pretty little Thing every again, but maybe I won’t buy a dress to wear for that one occasion then never again. I think we all deserve to know just how badly our shopping habits can effect our planet and the people who live on it.
There are many websites and YouTube videos which tell you which high-street brands are fast fashion:
https://goodonyou.eco/five-fast-fashion-brands-we-avoid/
I think a lot of these huge brands like TopShop, Pretty Little thing, Zara, River Island, Missguided and many more are trying to make a change. But the only way they will change and become sustainable is if WE make them change!
- STOP impulse buying
- STOP buying an item of clothing just to wear it once
- START borrowing your friends clothes for different occasions
- START buying/ selling clothes on Depop
- START to think about the environment you want to live in.
I definitely recommend watching Stacey Dooleys documentary “Stacey Dooley investigates fashions dirtiest secrets.” This can be found on the BBC website. http://www.bbc.com/
I got the majority of my information from: https://www.sustainablefashionmatterz.com/fashion-facts/ so if you want to find out more of the effects then click on the link!